Main Street Jewelers

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Sultana watches are part of the very heart of Swiss watchmaking history. The Sultana company was founded in 1937 in La Chaux-de-Fonds by Mr. Paul Gaston Schwarz. He started his career in the watch manufacturing industry with the aim to create perfection with every Sultana timepiece. He strived for ways to improve the then current manufacturing methods of the watchmaking industry in the Jura region. Our Vision Every Sultana watch is a distillation of master craftsmanship that has been handed down through generations of irreplaceable watchmakers. It is a combination of aesthetics and precision that looks good at all times. Thanks to a new, dynamic and creative management, Sultana products are set to conquer new worldwide markets. Their classical and elegant design, the supreme production quality and their high degree of technical perfection are the successful ingredients to create authentic and timeless pieces. Visit Sultana Watches